See also: Top-selling DVDs for 2010 - Top-Selling Blu-rays for 2010
Top-Selling Video Titles in the United States 2010
| Rank | Title | Units Sold | Total Consumer Spending |
|---|---|---|---|
| 1 | Avatar | 15,971,711 | $363,149,904 |
| 2 | Toy Story 3 | 10,959,751 | $209,850,099 |
| 3 | The Twilight Saga: New Moon | 8,563,845 | $186,683,818 |
| 4 | The Twilight Saga: Eclipse | 8,192,683 | $154,342,284 |
| 5 | The Blind Side | 7,924,052 | $113,520,146 |
| 6 | Iron Man 2 | 6,929,479 | $157,185,394 |
| 7 | Despicable Me | 6,664,190 | $127,014,108 |
| 8 | How to Train Your Dragon | 6,251,258 | $129,016,341 |
| 9 | Alice in Wonderland | 5,227,838 | $103,657,896 |
| 10 | The Hangover | 5,202,568 | $76,714,641 |
| 11 | Inception | 5,176,180 | $103,861,008 |
| 12 | The Princess and the Frog | 4,883,565 | $81,809,055 |
| 13 | Alvin and the Chipmunks: The Squeakquel | 4,594,271 | $76,747,098 |
| 14 | 2012 | 3,883,967 | $72,256,981 |
| 15 | Sherlock Holmes | 3,655,362 | $65,555,040 |
| 16 | Beauty and the Beast | 3,350,740 | $73,669,115 |
| 17 | The Karate Kid | 3,329,673 | $58,550,418 |
| 18 | Michael Jackson's This Is It | 3,274,164 | $55,404,527 |
| 19 | Shrek Forever After | 3,077,453 | $57,850,716 |
| 20 | The Expendables | 2,954,087 | $52,188,394 |
| 21 | Cloudy With a Chance of Meatballs | 2,857,175 | $53,814,067 |
| 22 | Up | 2,787,801 | $51,470,500 |
| 23 | Disney’s A Christmas Carol | 2,737,079 | $51,418,557 |
| 24 | Tinker Bell and the Great Fairy Rescue | 2,722,056 | $50,526,311 |
| 25 | Couples Retreat | 2,689,199 | $43,900,919 |
| 26 | The Book of Eli | 2,649,372 | $55,312,155 |
| 27 | Grown Ups | 2,599,648 | $46,089,308 |
| 28 | It’s Complicated | 2,477,210 | $39,414,360 |
| 29 | Clash of the Titans | 2,445,828 | $47,672,511 |
| 30 | Zombieland | 2,440,388 | $43,564,294 |
| 31 | The Hurt Locker | 2,399,906 | $45,317,181 |
| 32 | Law Abiding Citizen | 2,383,363 | $30,995,530 |
| 33 | Diary of a Wimpy Kid | 2,355,612 | $38,774,709 |
| 34 | Percy Jackson & The Olympians: The Lightning Thief | 2,347,838 | $45,013,645 |
| 35 | Toy Story | 2,269,276 | $46,027,855 |
| 36 | Robin Hood | 2,256,639 | $52,542,806 |
| 37 | The Search for Santa Paws | 2,148,556 | $37,845,323 |
| 38 | Prince of Persia: The Sands of Time | 2,096,759 | $46,929,813 |
| 39 | The Dark Knight | 2,029,973 | $22,707,722 |
| 40 | Toy Story 2 | 2,009,617 | $40,879,881 |
| 41 | Harry Potter and the Half-Blood Prince | 2,006,911 | $29,027,865 |
| 42 | The Last Airbender | 1,967,378 | $38,404,947 |
| 43 | Where the Wild Things Are | 1,883,589 | $34,313,387 |
| 44 | Sex and the City 2 | 1,852,916 | $29,817,192 |
| 45 | The Pacific | 1,842,978 | $85,154,740 |
| 46 | Shutter Island | 1,741,560 | $31,617,976 |
| 47 | Kick-Ass | 1,700,483 | $34,520,355 |
| 48 | The Last Song | 1,695,211 | $31,634,095 |
| 49 | Hot Tub Time Machine | 1,677,899 | $31,326,308 |
| 50 | Eat Pray Love | 1,632,611 | $27,841,127 |
| 51 | Predators | 1,624,892 | $28,712,724 |
| 52 | Inglourious Basterds | 1,602,464 | $26,757,519 |
| 53 | Boondock Saints II: All Saints Day | 1,587,959 | $27,653,268 |
| 54 | Dear John | 1,584,205 | $25,693,634 |
| 55 | Get Him to the Greek | 1,541,243 | $27,962,535 |
| 56 | The Time Traveler’s Wife | 1,514,462 | $23,941,912 |
| 57 | Date Night | 1,503,647 | $27,495,577 |
| 58 | Old Dogs | 1,471,571 | $26,755,601 |
| 59 | The Sorcerer's Apprentice | 1,463,017 | $28,137,869 |
| 60 | The Town | 1,419,431 | $27,289,201 |
| 61 | The Other Guys | 1,411,993 | $28,193,310 |
| 62 | District 9 | 1,392,909 | $24,236,454 |
| 63 | Letters to Juliet | 1,386,953 | $23,019,276 |
| 64 | The A-Team | 1,347,594 | $24,597,403 |
| 65 | Star Trek | 1,342,671 | $23,754,532 |
| 66 | The Wolfman | 1,342,222 | $25,483,090 |
| 67 | Knight and Day | 1,335,438 | $20,368,330 |
| 68 | True Blood: The Complete Second Season | 1,307,265 | $47,559,008 |
| 69 | Barbie: A Fashion Fairytale | 1,306,135 | $16,773,135 |
| 70 | Precious: Based on the Novel "Push" by Sapphire | 1,296,454 | $22,495,275 |
| 71 | Tooth Fairy | 1,281,620 | $22,822,461 |
| 72 | Legion | 1,252,315 | $23,695,210 |
| 73 | Valentine's Day | 1,250,152 | $20,937,882 |
| 74 | Alice in Wonderland | 1,245,636 | $22,020,861 |
| 75 | Up in the Air | 1,236,286 | $20,658,497 |
| 76 | The Bounty Hunter | 1,226,776 | $22,164,989 |
| 77 | Paranormal Activity | 1,205,377 | $19,957,546 |
| 78 | Green Zone | 1,145,802 | $21,279,708 |
| 79 | Killers | 1,123,435 | $17,328,850 |
| 80 | Why Did I Get Married Too? | 1,105,475 | $20,000,112 |
| 81 | Salt | 1,095,157 | $19,320,499 |
| 82 | Ninja Assassin | 1,067,973 | $20,485,683 |
| 83 | Iron Man | 1,055,160 | $16,034,335 |
| 84 | Night at the Museum: Battle of the Smithsonian | 1,048,282 | $14,251,930 |
| 85 | I Can Do Bad All By Myself | 1,015,906 | $18,829,764 |
| 86 | Planet 51 | 1,004,524 | $17,683,479 |
| 87 | Marmaduke | 1,003,028 | $17,196,033 |
| 88 | From Paris with Love | 988,593 | $17,870,743 |
| 89 | Glee, Volume One: Road to Sectionals | 976,653 | $24,577,827 |
| 90 | Barbie in a Mermaid Tale | 973,187 | $14,407,186 |
| 91 | Crazy Heart | 964,172 | $17,979,807 |
| 92 | Dexter: Season Four | 953,458 | $28,222,245 |
| 93 | Edge of Darkness | 945,928 | $17,168,868 |
| 94 | Glee: The Complete First Season | 945,369 | $31,425,504 |
| 95 | Jillian Michaels: 30 Day Shred | 941,012 | $8,550,524 |
| 96 | Invictus | 936,447 | $15,674,160 |
| 97 | Scott Pilgrim vs. The World | 926,795 | $18,144,342 |
| 98 | Cop Out | 911,948 | $16,686,231 |
| 99 | Ponyo | 887,626 | $16,174,665 |
| 100 | Ramona and Beezus | 883,834 | $13,391,632 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.